Idle speculation about the future of all things Apple
Sunday, 24 February 2008
Apple Store Watch – iPod Touch is hot, iPhone is not
Here’s a geeky idea for an occasional feature on MacPredictions. This is a rough floor layout of the Apple Store on Regent Street, London UK (as of 23/02/08). You can tell the products that Apple wants to push, since they’re positioned towards the front of the store (indicated in red). You can see the products that customers are interested, based on the relative crowds in each product area (blue circles). There’s always a bias towards Macs, since many people just mill around the store checking their e-mail. Nonetheless, it’s clear right now that Apple’s pushing the Macbook Air, and shoppers seem interested. Apple’s also pushing the iPod Touch in preference to the iPhone, which is now bizarrely tucked at the back of the store. It seems both Apple and shoppers are in agreement that iPod Touch is hotter than iPhone right now. See previous post for a possible solution!