Sunday, 17 August 2008

Apple Store Watch - updates coming for MacBook Pro, but not MacBook

This blog has commented before on the way in which the layout of Apple Stores sometimes gives away clues as to what Apple has in the product pipeline. This is because the relative positions of the product lines within the store indicate how Apple are thinking about their current lineup. If a line is tired, and due for an update, the Apple Store tends to promote it less.

There are a lot of rumors doing the rounds at the moment pointing to an update of the MacBook, but if you look at what’s happening in Apple Stores around the world right now, that seems unlikely. Whilst the window displays are entirely iPhone and iPod focussed, in-store the MacBook is being promoted heavily, occupying the first two tables, and a prominent wall display. By contrast, the MacBook Pro is tucked out of sight at the back of the store. This could indicate that the Pro will receive an update before the MacBook, in which case, it will be leaping to the front of the store again, with a fancy new window display next month.

The iPhone, which was all but neglected for most of this year in the Apple Store in London now has a much stronger presence again - taking over half of the wall displays and two tables. Albeit, the tables are at the back - but this is probably down to the local difficulties with selling the product in-store - long queues and no upgrades for existing iPhone owners are still unresolved issues.

We can certainly expect updates to the iPod lineup next month. The fact that the Shuffle and Nano are being promoted ahead of the Touch, and the Classic is so hard to find, may indicate that the Touch and Classic lines are due for bigger changes next month.


  1. Excellent and shrewd observation!

    I just can't wait for the new MacBook Pro's to come out..

    Keep up the great work. Love your blog :)

  2. I think this is just because of the Apple Education Promo going on.