Ars Technica cites “grapevine” sources claiming that Macbook and iMac updates may not be launched via a big press event. This seems very plausible to Mac Predictions. After all, when Apple launched the first Intel Macbooks, which introduced a brand new enclosure, glossy screens and a built-in iSight camera, this was done with minimal fanfare and a simple press release in May 2006. It’s quite plausible that the new Macbook Pro will get a similar low-key launch, with Phil Shiller taking a few press enquires by telephone, and not much more. Dare we trot out that old Mac Rumors forum classic “new Macbook Pros on Tuesday”?
Update x2: Since the Hurricane Gustav crisis seems to be over, Apple will presumably be able to proceed with any PR activities as planned.