Sunday, 31 May 2009
Thursday, 28 May 2009
Monday, 25 May 2009
I've just published a book that may be of interest to regular MacPredictions readers. It's called "Secondomics: How coming second can be a winning strategy."
The book features a mix of game theory, economics, evolutionary biology, and psychology to explore the phenomena of "second mover advantage". As a self confessed Apple fan-boy, I make a lot of references to Apple in my case studies.
I'd appreciate any feedback. Sorry for the blatent self-promotion - I'll get back to speculating about Apple again now :)
John Gruber of Daring Fireball recently speculated that Apple may be planning a minor rebrand of its portables, dubbing the entry level white model "Macbook," whilst renaming the 13-inch aluminum model a "Macbook Pro", making the entire unibody lineup "pros".
Currently, the white Macbook is all but forgotten - it's no longer mentioned on the main Apple site, and hardly featured in the Apple Store. But with recent changes in market conditions, combined with Microsoft's "Laptop Hunters" campaign putting pressure on Apple's pricing strategy, now may be a good time to review the entry-level end of Apple's portable lineup.
The current white Macbook model is really a hold-over from the previous polycarbonate Macbook line. It doesn't possess recent Apple revisions such as the glossy black bezel, black keyboard and glass trackpad. In happier times, Apple may have been planning to phase this model out altogether, but the credit crunch, combined with the popularity of netbooks may well be causing the company to review this strategy.
An alternative option would be to introduce a more competitively priced entry level model, that differentiates itself from the Macbook Pro range (including the re-named 13-inch model). To do this, the new Macbook could sport a 12-inch screen, and white polycarbonate case. But it could still inherit some nice perks, like the glass trackpad, black keyboard and glossy bezel. At a price of, say $599, this could fly off the shelves, without excessive cannibalization of the 13-inch Macbook Pro's sales.
Such a machine could still be a decent computer, without the kinds of awkward compromises inherent in a netbook. It seems a more plausible entry-level play from Apple than the rumored 10-inch tablet.
Monday, 4 May 2009
Macbooks may be more expensive that PC notebooks, but consider this:
- they use faster memory
- they use faster processors
- they have higher resolution screens
- they come with awesome bundled software
- everything comes as standard (e.g. webcam, backlit keyboard & Bluetooth)
- they're not slowed down by virus software
The answer to Microsoft's laptop hunter ads is simple. Macbooks are more expensive because they're better, and if you were to make a genuine like-for-like comparison, you'd find that they represent incredible value for money.
I know I'm preaching to the converted here, but I couldn't resist the rant. If only someone from Microsoft would come up to one of us and say "you find it, you keep it."
(NB: the above is based on Sheila's choice of an HP HDX 18t series in preference to a gorgeous 15" Macbook Pro. Strange girl).