Monday, 25 May 2009

Secondomics - shameless book-plugging

I've just published a book that may be of interest to regular MacPredictions readers. It's called "Secondomics: How coming second can be a winning strategy."

The book features a mix of game theory, economics, evolutionary biology, and psychology to explore the phenomena of "second mover advantage". As a self confessed Apple fan-boy, I make a lot of references to Apple in my case studies.

You can download the first few chapters for free, and check out my new blog at If you would like to purchase the book on, it's currently on special offer at $6.91.

I'd appreciate any feedback. Sorry for the blatent self-promotion - I'll get back to speculating about Apple again now :)

1 comment:

  1. only yesterday, i saw someone sporting a nike shirt: "second place is for losers". what a bullshit. so good luck with your book!