Sunday, 28 June 2009

Oops - what happened?!

As the dust has now settled on WWDC, and the new iPhone 3GS is out in the wild, it's time to reflect upon recent events in the rumorsphere, and consider what we've learned.

Firstly, I have to concede that this blog's predictions for WWDC were more than a little off the mark. This has led me to reflect upon what the purpose of this blog is, and how best to approach future keynotes.

So, to clarify things, moving forwards... There are two types of content that appear on this blog:
  • Analysis: what I think it would be neat if Apple did
  • Rumorsphere: what the blogosphere seems to indicate that Apple is going to do, often producing original mockups to illustrate
"Analysis" is very speculative - there's really no way of knowing if and when it will ever be announced, and just because it doesn't see the light of day at a given keynote event, doesn't mean it never will.

"Rumorsphere" is a synthesis of what the Apple fanboy hive-mind anticipates (I don't have any inside sources, and I don't claim to either). Whilst all the information is culled from 3rd party sites, the mockups are original, and are indicative of consensus prediction for an upcoming keynote. I'll do my best to help sort the signal from the noise. Whilst these rumors are often completely off the mark, they're still a lot of fun, and tend to be the most popular content on this blog.

I will take more care in future to flag which type of content each post represents. Any thoughts or ideas - please stick them in the comments thread.

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