One feature of Apple's hotly anticipated new iPad that has gone largely unnoticed is that, in addition to the iBook Store, Apple is bundling an application for magazine and newspaper publishers that enables them to distribute their content as well. Periodicals can be richly formatted, including video and color imagery, taking full advantage of Apple's multi-touch interface. Publishers may choose to distribute their content for free, or charge for single issues or subscriptions. What's more, Apple will not be charging an agency fee - publishers may keep all revenue for themselves. These electronic magazines will be built upon an open standard, which means content developed for the iPad can be easily accessed on other devices.
Newspapers and magazines are hesitant about adopting this technology, however. One source said "I don't know, it just seems too easy, too obvious somehow. There's got to be a catch. We prefer to do our own thing. We got our guys in the studio to put together this great mockup in Flash. Neat huh?"
Apple's new solution for magazine publishers will be called Safari, and is expected to ship pre-installed on every new iPad.