Monday, 5 April 2010

iPhone OS 4… and iPhone 4?

Well - Apple hasn't wasted any time. With the blogosphere still twitching from the iPad launch, they've dropped another invite-bomb on us, (although MacPredictions was obviously not on the guest list!)

As the image from the invite (above) clearly shows, we'll be getting a sneak preview of the iPhone 4.0 operating system on Thursday 8th.

This design is a bit of a departure for Apple, graphically speaking. We haven't seen this sort of bold, abstract typographic layout since the early packaging of Mac OS X. Clearly, in terms of branding, Apple is planning to major on the number 4, which gives further credence to the prediction we made last week that the new iPhone would be called simply "iPhone 4". The blue background is another departure for Apple, and could hint at a whole new visual style for iPhone 4 marketing.


  1. I really like the white-on-blue styling here, hoping it signals a bit of a visual refresh of both the software and the advertising.

  2. I thought the iPhone HD name was a lock.

    It's also a name that's more marketable to average consumers. Everyone knows what "HD" is, and fits perfectly with the higher res screen and camera. It'd also be a perfect transition to the real iPhone 4G coming in 2011.

    My take on the meaning of this graphic? It's all about the magnitude of the update and what it means for the platform as a whole. It's also about that certain feature that's been looming for quite a long time.

  3. multitasking is a good add-on to the new os but nothing like the Palm products. I believe that Palm really perfected the multitasking on their first try... Well at least the easiness to it. There still needs to be more improvement, but it beats the multitasking on the iPhone 100%.

  4. Johnny Appleseed9 April 2010 at 07:46

    Why so defensive? Oh yes, the iPhone's attained multitasking only means game over for all the iPhone killer-wannabes. It also must be fun for Prē users like yourself to have to kill apps when your flimsy and underpowered device runs out of memory.

    On a technical level, the iPhone's multitasking support is second to none. You see, with the iPhone, you don't need to kills apps, as the OS manages its resources accordingly. No OS should ever require the user to quit or force quit apps.

    If you're so happy, why bother at all with Apple news. Go on and enjoy your soon to be unsupported Lenovo Prē. Namaste.

  5. I think the iPhone needs some tweaking. The iPhone OS4 will probably release side-by-side with the iPhone 4G and that opens up a world of opportunities. New hardware, sexy software.